"Oud for Happiness": A Unique New Fragrance By INITIO

Oud has many faces. No wonder, after all, it is one of the most sought-after and luxurious fragrances in the world. It has been a tradition in the Arab world for over 2000 years and is known there as an aphrodisiac. The mysterious scent, which has also been found in the western world since the beginning of the last century, is obtained from the resin of the eaglewood tree, which is infected with a fungus. Only then is the special oud produced - the resin that is the carrier of the incomparable scent and has meanwhile become an important part of perfumers' art.

Australian researchers have discovered that oud has a particularly mood-lifting and relaxing effect on the brain. A fact that makes us virtually addicted to it and envelops its wearer in a mysterious aura. Luxury perfume manufacturer INITIO has also taken advantage of this. With exclusive and high-quality perfumes, a range has been created in recent years that astonishes perfume fans all over the world. Only traded in the most exclusive perfumeries, INITIO has made a very special name for itself in terms of oud, which is now enriched by another diamond in the crown: "Oud for Happiness". 

The latest creation from INITIO Parfums Privés will be on the market from October 2021. 

With "Oud for Happiness" we can look forward to the following fragrance notes: 

• Bergamot 
• Ginger
• Licorice
• Vanilla
• Cedarwood
• Indian Oud
• Musk
   

For "Oud for Happiness", the creatives also added a new component and enriched the formulation: To create lasting desire, ginger, a stimulating aphrodisiac, combines with Virginia cedar, a wood rich in thujopsis and with tonic properties.

But how is it possible to reverse the laws of attraction in a matter of seconds? This is the basis of every perfume, but INITIO Parfums Privés takes a different approach here, ignoring the obsession to please at all costs and returning to the "instinctive foundations of fragrance, to its magical and sacred dimension". And you can tell. Because developing one's own signature in perfumery has its work cut out for it. But this is precisely the masterpiece that INITIO Parfumes Privés has achieved.

"Oud for Happiness" is charged with irresistible charisma. Full of opulence and emotions that are companions of life. Thus, this fragrance is like a protective talisman that envelops the skin and "enlightens" the imagination. As a unisex fragrance, it charges its wearer with an aura of positive energy that accompanies him or her through the day.