A fashion show is not only about presenting new collections, but also about creating a whole universe around them. Like theaters or Hollywood movies, clothes are presented in a particular setting, situation, or atmosphere, which gives them a quirky and unexpected look.

Inspired by McCartney A to Z Manifesto's D is for Desire, the winter 2021 collection reflects the Desire to leave the house. Mixing heritage, glamor, and sport to subvert the rules with a pinch of extravagance and luxury

Fashion week as we have known it, with its places crowded with people from all over the world, is no longer possible. Digital fashion week is now the new fashion week. The brands, therefore, had to be creative for their shows. But with creativity, anything is possible, and the fashion world has shown how an institution reinvents itself to adapt to constraints. Here are the most original parades of the last fashion week.