For years, industry specialists have looked towards the “Big Four” cities (Milan, New York, London and Paris) to set the trends and direction of fashion. But as Paris Fashion Week comes to a close and the season ends, it’s clear that the world around has changed since this illustrious event was first held in the 20th century. This begs the question: what role will Fashion Weeks take on in the future?
Zulu Ghevriya co-founded Smiling Rocks with a mission that goes beyond merely offering lab-grown diamond jewelry. The brand is dedicated to providing socially responsible jewelry with a larger purpose. At the heart of this diamond and jewelry brand is the commitment to delivering luxury diamond jewelry through sustainable and environmentally conscious practices. Smiling Rocks achieves this by crafting lab-grown diamond jewelry designed to stand the test of time. Explore the impact that sustainable, lab-grown diamond jewelry can have on the world, all while preserving the luxury and delight associated with precious jewelry. In this interview, Zulu Ghevriya shares insights into his journey of establishing a brand in the jewelry industry and much more.
