Angelina Jolie Is Launching Her Fashion Brand" Atelier Jolie"
The Hollywood actress, mother, a humanitarian with the United Nations Special Embassy and philanthropy, Angelina Jolie, while adding a new one among these roles, joined the celebrities who have their fashion brand. Founded by Angelina Jolie with the vision of democratizing fashion, Atelier Jolie has the idea of bridging the gap between sustainability and social justice concepts that seem impossible to reconcile with fashion.
“I am building a place for creative people to collaborate with a skilled and diverse family of expert tailors, pattern makers and artisans from around the world. A place to have fun. To create your own designs with freedom.” - Angelina Jolie, Founder
Considering "Angie' ’s definition, we can clearly say that the newly-launched brand Atelier Jolie differs from its peers as it offers consumers to partner with many tailors and textile designers in a network, pattern makers and artisans on a global scale to help them create their unique designs and garments. Thus, Atelier Jolie will not only support independent artists but, under the promise of democratizing the fashion industry, the brand will also work closely with vulnerable groups, including skilled refugees compensated for their labour as a paid apprenticeship. Considering Angelina's well-known philanthropy and the founding ideals of the brand, Atelier Jolie will also support other under-appreciated groups, for sure. The peer-to-peer perspective embraced by the brand will match shoppers and wannabe fashion designers while collaborating with many people worldwide.
The brand will also promise to use deadstock materials, allowing them to design the products with two important principles of sustainability in fashion issues: repair and up-cycling. As Angelina committed, all designs will be made exclusively from leftover, vintage and deadstock fabrics. At the same time, the brand also emphasizes encouraging people to upcycle rather than throw away since her brand points out the importance of repairing and keeping using what we already have in our closets.
Even though we have yet to be given much information and the launch date still needs to be confirmed, you can check out the brand's website: AtelierJolie.com.
