Fashion

Fashionable 70s in Modern Collections

Freedom in everything: thoughts, clothes, and behavior. The 70s is the decade that turned the fashion world upside down.
person human clothing apparel fashion

This decade-long era has been incredibly productive and creative. As many styles as in the period of the 70s did not appear either in the past or in the future.

Using the example of modern collections, I want to tell you that in fashion everything is cyclical and constantly returns to its origins - designers have always been inspired and inspired by different styles and eras.

Hippie

The "hippie" movement originated in the 60s, but it was in the 70s that its popularity peaked. Famous designers of that time quickly picked up the fashion for "hippies" and began to create something new and original - jeans and folklore elements in clothing came into fashion. Jeans were worn by everyone - young and old, women and men. They have become a kind of symbol of freedom.

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PATOU FW 2021, ALESSANDRA RICH FW 2021
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ETRO FW 2021, CHLOE FW 2021
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CHLOE FW 2021

Eclecticism

My favorite style of the 70s is “eclecticism”, I always make such experiments with my wardrobe, I put together things that are very different in style and spirit into one image.

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PATOU FW 2021, ALESSANDRA RICH FW 2021

In 1973, the Vietnam War ended, but there was an oil crisis that caused the dollar to fall. It was at that time that the "eclectic" style was born, when young people began to mix different clothes with each other, bringing together all the styles - this was a kind of protest to the system of that time.

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ALESSANDRA RICH FW 2021, FW 2021

Unisex

The unisex style gradually developed throughout the 1970s. The most popular items offered to men and women were trousers, jeans, and overalls.

Designers constantly released new collections that were printed in fashion magazines. They often featured the "for her and for him" label, and below were shirts, stylish knit jumpers, and shoes with or without heels.

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HERMES FW 2021
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ANN DEMEULEMEESTER FW 2021, MISSONI FW 2021

Jeans

In 1971, renowned jeans maker Levi Strauss won his first prize. That year, the world saw blue jeans, which are popular to this day. In the 70s, they had a real boom all over the world - everyone wanted to have jeans.

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ROKH FW 2021, HERMES FW 2021

Famous and popular actresses of that time began to wear a similar attribute of clothing, which differed in different colors, had scuffs or decor. It was the movie stars who popularized all kinds of denim!

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ALESSANDRA RICH FW 2021, CHANEL FW 2021

Glam rock

This style involved the use of artsy clothing, which was often complemented by high-heeled boots. Most of all the style of "glam rock" in the 70s adhered to men. They wore black turtlenecks and snakeskin jackets, which were considered very rare and expensive at the time. Women, too, did not go far from men and showed truly brilliant images.

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GIVENCHY FW 2012
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RICK OWENS FW 2021, BALENCIAGA FW 2021

Punk

In 1976, the lead singer of the Sex Pistols, Malcolm McLaren, introduced the punk style into fashion. For his performances, he dressed in rough and torn clothes, which were fastened together with pins. Later, his clothing style began to be copied by young people, who quickly adopted the scheme for creating such things.

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GIVENCHY FW 2021, RICK OWENS FW 2021

They used any things, altered them, and complemented them with various decor. Skirts, jackets, trousers were decorated with chains, hooks, metal elements, and other attributes. Punks wore weird and unusual hairstyles, flamboyant makeup, and high platform or heeled shoes.

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RICK OWENS FW 2021, BALENCIAGA FW 2021

DISCO

The 70s became the era of "disco" when impossible colors and things were combined in clothes. It could be a mixture of multi-colored details, or the use of natural or synthetic leather, in which a woman's figure could be completely pulled. Usually, such an outfit was complemented by a silver belt and very bright and catchy makeup.

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VERSACE FW 2021, GIVENCHY FW 2012

High silver boots, pink knee-highs, shiny short shorts, a sea of lurex, shiny jeans, short dresses, and long dresses with revealing cuts, short tops, and lycra bodysuits were in vogue.

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GIAMBATTISTA VALLI FW 2021

The main feature of the disco style is the combination of impossible things.

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ALESSANDRA RICH FW 2021, DOLCE GABBANA FW 2021

Accessories and shoes of the 70s

Large plastic earrings, ceramic bracelets, multi-layered pearl necklaces, jewelry, colored beads, rhinestone necklaces, as well as gold earrings, and thin bracelets were in vogue.

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VERSACE FW 2021, SCHIAPARELLI FW 2021

As footwear, women, and men wore shoes with comfortable square heels. Platform shoes were also in vogue - women were offered a variety of sandals, shoes, sandals, and boots.

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SCHIAPARELLI FW 2021, VERSACE FW 2021

Fashion collage: Lesya Pakharina

Author:
Valentina Grishchenko

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