A contemporary look, ease of use, dynamism and a predilection for the glare of the sun and landscapes bathed in a golden glow characterize both Fila and Acqua Di Parma: two brands that stand for a vibrant Italian lifestyle. The collab came about on the occasion of Fila 's 110th anniversary. The brand embarks on a journey of discovery that puts the essence of Italian culture in the spotlight through unique encounters and unexpected collabs .
Fila's Italian journey begins with a collaboration with Acqua di Parma , a symbol of the Italian arte di vivere . A unique and vibrant mix of all that is so wonderful about Italy: nature, culture and art. The brand is synonymous with refined Italian style. A brand that builds on tradition and reinterprets classical values in order to renew and evolve - just like Fila does.
The collaboration takes place in the fresh Mediterranean air , and takes the form of 1100 numbered limited edition sets . The sets are wrapped in sunny yellow and are given an extra zest by the vertical stripes in the iconic blue and red. Inside you will find the Blu Mediterraneo Arancia di Capri and the tyvek windbreaker , lined with terry cloth . The 1976 replica of Fila's Aqua style adds a touch of turquoise and white to the signature blue hue of the sailing world. Anyone who wears the perfume and puts on the jacket will surely feel as though they are on a journey to a sunny Italian dream landscape.
The Acqua di Parma x Fila 110th Anniversary sets will be available exclusively from April 27.