Time sure does fly by when you're having fun — as of yesterday, October 6, Instagram is officially 10 years old.
It's a little difficult to remember what our lives were like before the advent of the app. How did we spend our days without a scroll through the 'gram? Made available to the public in 2010, Instagram has exploded in popularity in the decade since, counting over a billion users at present (that is, almost ⅙ of the world's population), and weaving its way into the fabric of pop culture and society one post, account and hashtag at a time.
We have Instagram to thank for keeping us up-to-date on global news and the goings-on of family and friends around the world, getting us used to eating our food cold (hey, anything for the 'gram, right?), the rise of influencers, the proliferation of selfies and so much more. Of course, not everything is sunshine and rainbows in the world of social media, as anyone who's watched The Social Dilemma would know.
Nevertheless, there is reason to celebrate, and to do just that, we've rounded up 10 of the most memorable moments in the 10-year history of Instagram.
When the Spice Girls reunited
When Ellen DeGeneres took a star-studded selfie at the Oscars
When an egg beat out Kylie Jenner in "likes"
When Megxit happened