The beauty industry takes more significant steps towards sustainability each day by working on producing many alternatives to the current issues and suggesting solutions, from reducing the use of plastic in packaging to formulating products with natural ingredients. And what about us, the consumers? Can we make a difference in sustainability with the changes we will create in our simple daily practices as individuals?
Zulu Ghevriya co-founded Smiling Rocks with a mission that goes beyond merely offering lab-grown diamond jewelry. The brand is dedicated to providing socially responsible jewelry with a larger purpose. At the heart of this diamond and jewelry brand is the commitment to delivering luxury diamond jewelry through sustainable and environmentally conscious practices. Smiling Rocks achieves this by crafting lab-grown diamond jewelry designed to stand the test of time. Explore the impact that sustainable, lab-grown diamond jewelry can have on the world, all while preserving the luxury and delight associated with precious jewelry. In this interview, Zulu Ghevriya shares insights into his journey of establishing a brand in the jewelry industry and much more.
