From the basic mani to acrylics, we've got you covered for your next nail appointment.

Dive into the enchanting ambiance of Milan's rich cultural heritage with our latest photo shoot. Set against the backdrop of the iconic 16th-century Baroque fountain in Giardino Guastalla, our stylistic journey explores the fusion of history and fashion. Each carefully curated ensemble is an ode to the city's enduring legacy, blending contemporary elegance with timeless allure. 

This photoshoot not only showcases the latest makeup trends but also shows how to use colour correctly to express your personality and the mood of spring.

The artistry of Zahar Grinov, an exceptional makeup artist, can rightfully be described as masterpieces in the realm of cosmetic art. Grinov is renowned for his distinctive approach to makeup, where each face becomes a canvas for the realization of creative visions that blend classical techniques with innovative methods.

In this fashion editorial, we explore the spring awakening through the interplay of glitter and light accents that add sophistication and magic to each look. Soft pastels merge with bright glitter flashes, creating a unique style inspired by the first rays of the spring sun. 

In this beauty editorial A Cyprus Love Story, dedicated to love, we immerse ourselves in the passionate hues of red, celebrating our own love.

Some of the biggest makeup trends of the past year sound like they were plucked right off a delicate menu. Our insatiable beauty hunger ranged from glossy donuts and rosy strawberries to warming mocha lattes, and even in 2024, we continue to embrace the most beautiful food-inspired looks.

Did you know that not all dark circles are the same? And that just a good night's sleep can't solve them? Learn about the different types of dark circles, their causes and how to care

Eyeshadows and makeup are like the magical wands of a woman's daily routine, adding a dash of charm and a sprinkle of confidence. It's not just about looking good; it's about unleashing the inner artist and turning the canvas of your face into a masterpiece.

Picture this: a skin elixir so potent, it's like giving your face a luxurious spa day every single morning. Our very own Serum Sorcerer, Zahar Grinov, is here to unravel the enchantment of serums. These miracle workers don't just hydrate – they're the superheroes of skincare, battling wrinkles, fine lines, and environmental foes while turbocharging cell regeneration.

But wait, the quest for the perfect serum doesn't have to be daunting! We've embarked on a quest of our own and uncovered the Holy Grail – the Top 3 Facial Serums that are about to become your skin's new BFFs. Get ready to level up your beauty game and unveil a complexion that radiates sheer glory.

This year, TikTok has been the birthplace of many summer beauty trends, including mermaidcore, tomato girl, and milk nails. The recent sensation captivating the platform is known as latte makeup, and the good news is, it's incredibly straightforward to pull off.