Zara, 50 years of fashion that dressed (and changed) the world

Fifty years ago, in the same Galicia that smells of raw fabrics and the sea, Zara was born. Today, that brand that has become much more than pop is celebrating its first half century with a campaign that is anything but ordinary. Voilà , enters the visionary Steven Meisel .

The Spanish fashion house has entrusted the most iconic image couturier of the last half century with the visual story of “50 Years, 50 Icons”. The result? A black and white short film that borders on the sublime, where 50 fashion muses - from Linda Evangelista to Kaia Gerber, passing through the beloved Carla Bruni - dance to the electro-vintage notes of I Feel Love . All seasoned with that unbreakable 70s nostalgia.

The video, more than a campaign, is an authorial happening . One of those moments when advertising stops selling and starts telling. Karl Templer (styling), Pat McGrath (make-up), Guido Palau (coiffure): names that together create a real glossary of beauty. The result is an ode to timeless glamour, but with perfect timing.

But Zara doesn’t stop at the film. Like any self-respecting party, the gift arrives too: a capsule of 128 pieces in black and white, essential and never banal, inspired by the sartorial language of the tuxedo . Suits that seem to have come out of a Parisian atelier (but with the price of a lunch à deux ), satin dresses, leather pants that whisper “yes, we are cool”. All enclosed in a collection that screams accessible elegance, without ever falling into déjà vu.

Marta Ortega Pérez , non-executive chairman of Inditex, says it clearly: “It is a testament to the enthusiasm, talent and creativity of the Zara teams.” Indeed, few brands can boast such a radical transformation: from a local shop to a ready-to-wear empire, always with the same mantra - bringing fashion to everyone, but with style.

Zara, today, not only dresses the world. She interprets it, accompanies it, sometimes anticipates it. And, at least this time, she also makes us dance.

But who are all the protagonists of the new Zara campaign “50 Years, 50 Icons”?

The 50 top models starring in Zara’s “50 Years, 50 Icons” campaign not only lent their faces and presence to the celebratory short film directed by Steven Meisel, but also paid tribute to the brand with a personal message of congratulations for this 50th anniversary. Among them, Abbey Lee, Adriana Lima, Alek Wek, Amar Akway, Amber Valletta, Amelia Gray, Awar Odhiang, Candice Swanepoel, Carla Bruni, Caroline Trentini, Carolyn Murphy, Christy Turlington, Cindy Crawford, Doutzen Kroes, Edie Campbell, Eva Herzigova, Fei Fei Sun, Georgia Moot, He Cong, Imaan Hammam, Irina Shayk, Iselin Steiro, Joan Smalls, Julia Nobis, Karen Elson, Karlie Kloss, Lexi Boling, Lina Zhang, Linda Evangelista, Liya Kebede, Lulu Tenney, Mariacarla Boscano, Marisa Berenson, Maty Fall, Meghan Collison, Mona Tougaard, Naomi Campbell, Natasha Poly, Paloma Elsesser, Paulina Porizkova, Penelope Tree, Precious Lee, Rianne Van Rompaey, Rosalieke Fuchs, Sascha Rajasalu, Sasha Pivovarova, Sora Choi, Twiggy, Vittoria Ceretti and Yasmin Warsame.