At the beginning of October, HANRO has launched "HANRO FOREVER - THE STORY OF GENERATIONS," a global multi-channel campaign. The aim of the campaign is to demonstrate the cross-generational love and loyalty to the HANRO brand and the unique, long-lasting quality of its products. The catchy key visuals pay tribute to the campaign's central idea and the target group: Ladies and gentlemen models from different generations, dressed in iconic HANRO products, photographed in front of a natural mountain backdrop. The brand values include origin, tradition, the use of natural materials, and HANRO's timeless design and quality standards.
Underwear for Every Generation
Since its founding in 1884, HANRO has succeeded in capturing the spirit of each generation in its underwear collections. This has resulted in iconic series, such as the 'Cotton Seamless' Spaghetti Top, which captured the lifestyle of generations in fabric and shaped the brand.
The know-how in terms of material, processing, the use of natural materials, and production in Europe is the secret of the long-lasting quality.