Fashion

Rebirth of Life: New Ukrainian Sustainable Brand RDNT

The new Ukrainian brand created by Andre Tan for the conscious generation helps express themselves to the world without any limits.
Reading time 1 minutes

RDNT sheds light even in the darkest times and spreads messages of independence, individuality, freedom of expression, and thirst for life.

1656458439464751 2201 black 11656458439423051 2201 black 6
1656458966345609 2201 blue 81656458980327588 2201 blue 7

The abbreviation RDNT stands for Radiant, as in radiant with joy. Like a protective shield from evil, sadness, and anger, the label is for those who care about eco-friendliness, innovation, and happy living. It is a comfort zone.

The primary idea of the young Ukrainian brand is to be present in the moment, enjoy life, and be genuinely happy from the inside. Inspired by the aura color chart, the color palette includes yellow, blue, green, pink, and purple shades. The print in the first RDNT drop is an interpretation of water, which symbolizes the main element of life.

1656459085300274 2218a white 21656459096583604 2231 green 4
1656459179927119 2225 black 21656459092424416 2231 blue 4
1656459080768720 2215 beige 61656459131379480 2232 beige 2

Oversize hoodies and jackets, colorful cycle shorts and crop tops, T-shirts, bold bodysuits with accent cuts, and deconstructed jeans – all pieces of the streetwear brand are unisex and free of stereotypes. Most items have signature cutouts of RDNT, resembling a smile or heart.

1656458851670649 2220 blue 41656458697641518 2204 blue 3
1656458899347181 2228 white 31656458883497333 2224 white 5
1656458697585074 2205 black 31656458868791306 2224 pink 3

Caring about the environment, the designer used an innovative fabric made of recycled plastic. The material, which looks like cotton, regulates heat transfer and absorbs moisture. In the future, the brand is planning to launch a production facility in Ukraine that will run on renewable solar energy. For now, the RDNT collection is available worldwide on the official website rdnt.store.

Pictures: PR

related posts

Recommended posts for you