Rebirth of Life: New Ukrainian Sustainable Brand RDNT

The new Ukrainian brand created by Andre Tan for the conscious generation helps express themselves to the world without any limits.
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RDNT sheds light even in the darkest times and spreads messages of independence, individuality, freedom of expression, and thirst for life.

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The abbreviation RDNT stands for Radiant, as in radiant with joy. Like a protective shield from evil, sadness, and anger, the label is for those who care about eco-friendliness, innovation, and happy living. It is a comfort zone.

The primary idea of the young Ukrainian brand is to be present in the moment, enjoy life, and be genuinely happy from the inside. Inspired by the aura color chart, the color palette includes yellow, blue, green, pink, and purple shades. The print in the first RDNT drop is an interpretation of water, which symbolizes the main element of life.

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Oversize hoodies and jackets, colorful cycle shorts and crop tops, T-shirts, bold bodysuits with accent cuts, and deconstructed jeans – all pieces of the streetwear brand are unisex and free of stereotypes. Most items have signature cutouts of RDNT, resembling a smile or heart.

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Caring about the environment, the designer used an innovative fabric made of recycled plastic. The material, which looks like cotton, regulates heat transfer and absorbs moisture. In the future, the brand is planning to launch a production facility in Ukraine that will run on renewable solar energy. For now, the RDNT collection is available worldwide on the official website

Pictures: PR

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