Do you remember the day when you have decided to start your social media account? Was it aimed for your private usage, or have you planned to blog?
Of course, I was in St.Tropez, and Instagram was the hottest trend that summer. I started my account in a pretty naive way, just to see what's trending. And it took me some time to take it seriously and convert it into a flourishing business that could back my primary profession - that of a singer. I do work with major labels within the music industry, and, nowadays, being a singer equals being a brand with a soundtrack, which I find awesome, as we have so much more way of expressing ourselves!
How do you manage to be sincere with your audience, and are there any spheres of life that you prefer not to show?
Authenticity is key on social media, but I'd learned that some things are best kept for oneself. At the end of the day, a secret makes a woman, woman. Isn't that so?
How much time does your Influencer activity take you? And how long does it take you to create content?
There's a big difference between creating content and creating good content. As a perfectionist, I go only for the second option, which takes loads of time, effort, and creativity. Being an influencer is a lifetime commitment! I do love planning, which helps a lot in scheduling editorial calendars, which are key to keeping mental sanity in the jungle of social endeavor.
Do you feel your Internet popularity in real life? Do people recognize you on the streets?
I've been in the media eye since my teenage - as a winner of beauty pageant competitions first, modeling, being a singer - and internet popularity is just another side of it. There's a saying that being famous on Instagram is like being rich at Monopoly. It might be so, but I love this new digital era that opens up so many more opportunities and inspiration and gives voice to the craziest ideas.
What was the most unusual offer for you made by advertisers?
It just happened recently, as I was talked into shooting a music video on Venice's extremely edgy and dangerous rooftops! Some advertisers really have a lot of creativity and fantasy, which is an awesome quality. I always love hearing fresh ideas and put myself out there to try new things.
What kind of offers do you usually reject?
Simply the offers that don't reflect my aesthetics, vision, and ethics. No matter micro or macro, an influencer has a voice and is successful when there is an overall coherence.
Could you please comment on the following statement: the bloggers' credibility has dramatically dropped in recent times since 80% of them have fake followers, and all quality-defining programs are easily cheatable. And it is the reason why a lot of big brands are back to old advertising methods, which reach is countable.
Fake news. There has never been such a profitable and interesting time for brands and influencer marketing as today. The data is there to see - the best branding campaigns of groups like LVMH in the past year boomed thanks to good, smart use of social media influencers. The numbers aren't that easy to cheat, as the engagement rate is a combination of followers, likes, comments, shares, saves, views, and many more. It's a pretty good algorithm, and there's no way back.
What is the most influential social network, in your opinion?
Every social network has a specific identity, and I find it depends on the voice one prefers to use. If we talk about visual aesthetics, Instagram is king, Pinterest is queen. Tik Tok and Triller are there to stay for short videos. In terms of thought expression, Twitter and Clubhouse are the ones to go for.
What do you consider the blogger's peak of success?
For me, success is a journey, not a destination. What really matters and makes happy are the little joys along the way, the little accomplishments that add value, depth to everything one does. As long as you try, you can never fail. I would call the peak of success living a fulfilling life, fitted with things you love, waking up every morning and not feeling like you have a job even if you end up working 14h a day.
How to learn to be open with a billion audience? How to deal with hate, and is it worth it?
Authenticity is the only key - everyone can't love you. Otherwise, you'd be called Nutella. Love and hate are just two sides of the same coin, and, like in real life, you just deal with it, remembering that where the attention goes, the energy flows.
What programs do you use while working on your blog? Can you recommend some tips for bloggers who are beginners?
I do have a pretty sleek aesthetic taste and the visual part - as color coherence, hue, saturation - is very much important. I use Adobe Lightroom, VSCO, Tezza apps for photo editing. UNUM and Planoly to plan the feed. The main tip is knowing why you do what you are doing, knowing your own voice and objectives. Have a clear statement, vision, and mission. Then the rest follows - be consistent, write great captions, engage, understand the algorithm, and use the data to your advantage.
What inspires you to your posts?
I'm a travel junkie, and everything exotic, unseen attracts and inspires me. This year was special in its own way, and I had to find new inspiration sources and focus on details surrounding me instead, finding out that inspiration is everywhere around us if we only have the eyes to see it.
Do you think bloggers are the trendsetters of nowadays? Can they be considered A-list celebrities?
Blogs and social media are surely baking trendsetters, as the influence nowadays comes from every place. Trends bubble up from the street style till reaching red carpets and most important events. The star system involves a set of rules and doesn't come that easy as one could think, though.
Do you style your blogger looks by yourself, or do you have a professional stylist?
As a professional musician working with Sony Music Group, I constantly
have amazingly talented people at reach, and I used to ask stylists for advice before becoming one myself. It did take time to educate my taste, but I'm a lifetime student. I got a Styling & Color Analysis diploma and am doing a master's program in Luxury Fashion Communication and Marketing at the University of Madrid right now. Very soon, my color analysis app "Shade & Shape" will be available worldwide on the App Store.
Who are you following? Whom do you consider as fascinating bloggers now?
I follow blogs that trigger not only my visual appetite but also my mind. In fashion, I enjoy @willamazing, @yoyokulala; in beauty @marianna_hewitt and @nikku_makeup; food for soul @morganharpernichlos and @womenhood; photography @jessicawang and @tezza.
Which famous blogger would you like to collaborate with?
Leonie Hanne is my favorite person out there at the moment, and I'm on edge to go stalk her in Hamburg one of these days. Jokes apart, within the industry, it's easy to happen to be in the same places and, as they say in Italy, a thing leads to another. You never know when something magic is going to happen!