Lancôme's "French Girl": The New Ambassador Is Emma Chamberlain
The iconic French cosmetic brand Lancôme added a new name to its community of ambassadors, including many famous movie and TV actresses, Julia Roberts, Amanda Seyfried, Lily Collins, Penelope Cruz and Zendaya Coleman. At the age of 21, the Youtube star and content producer Emma Chamberlain who is widely prevalent among especially Gen-Z is announced as the new global face of Lancôme.
“It’s such an honor (to be a part of the Lancôme family) especially because I have always been somebody that was sort of the opposite of what you think of when you think of beauty.” - Emma Chamberlain.
Well, she is not French. But she is a beauty and fashion icon, especially among the new generation. Chamberlain is among the rising stars of recent years, with 11.9 million subscribers on her Youtube channel, which she founded at 16 and more than 30 million social media followers. In addition to her remarkable achievements at an early age, especially on her Youtube channel, she is appreciated especially among the new generation, with her daring expression of her point of view on topics worth talking about and the humour in her narration. The young star also broadcasts a successful podcast series called "Anything Goes with Emma Chamberlain", where she talks about whatever is on her mind, sometimes from the comfort of her bed and sometimes in other "absurd" places.
Emma, whom we can define as a 21st-century girl with her entrepreneurial achievements, unique style and defiant temperament, will undoubtedly bring new blood to the French cosmetics brand. Thus, aware of Emma's originality, Lancôme found a fun way to appeal to a younger demographic and created a four-episode web series. Emma Chamberlain also said she was delighted that Lancôme brought forward the ideals of celebrating authentic beauty and shattering normative acceptance of beauty.
"I think that changing people's perspectives on what beauty is... is something that I needed when I was younger. And I hope to spread that to whoever wants to listen." - Emma Chamberlain.
Photo credits © Lancôme
