Balenciaga celebrates Paris with Juergen Teller and an iconic collection
Balenciaga's new campaign, directed by Juergen Teller, mixes art, fashion and a tribute to Paris.
Balenciaga unveils its latest campaign This is a Balenciaga campaign by Juergen Teller, a visual and conceptual ode to Paris, orchestrated by the famous photographer and his creative partner Dovile . Presented in the heart of the French capital, the campaign consists of images and a video where Juergen Teller and Dovile explore their artistic approach with a lightness of complicity.
The photographs feature talents such as Olympic shooter Kim Ye-Ji , athlete and model Romeo Beckham , singer Kim Petras , and models such as Sua Lee, Khadim Sock and Akolde Meen . These figures come to life in nonchalant poses in front of Parisian monuments or in emblematic neighborhoods, surrounded by vintage furniture by artistic director Demna , reinforcing the link between modernity and heritage.
Key pieces from the collection include iconic bags like the Hampton Carry All, inspired by the sleek lines of Bel Air cars, and the Rodeo Tote , with its minimalist design and twist-lock closure. Accessories like the Nano sunglasses , Monday sneakers and Nano Choker necklace complete the bold tableau, revealing Balenciaga’s artisanal excellence and avant-garde spirit.
With this campaign, Balenciaga celebrates not only fashion, but also art and the timeless essence of Paris, reaffirming its role as a pioneer in the world of contemporary luxury.
