Bottega Veneta Launched Her New Digital Journal "Issue 01"

After the unexpected and much discussed disappearance from Instagram, Bottega Veneta amazes us once again with digital communication tools. This is a real Digital Journal entitled "Issue 01". An operation wanted by the creative director Daniel Lee who exhibits a schedule edited by Bottega Veneta that will be released together with each collection. Within "Issue 01", the beloved Italian brand for accessories worn by stars all over the world, has decided to tell the Bottega Veneta universe with a series of contents.

"More progressive and more reflective," Daniel Lee explains to The Guardian: "Social media represents the homogenization of culture." a strategic move that almost responses to the disappearance of the official Bottega Veneta profile on Instagram. We are sure that Daniel Lee does not like to respect the rules and the canonical rhythm of the fashion system. Even the last Saloon 01 fashion show was physically presented in London, outside the fashion week calendars, with a fashion show restricted to very few guests. And now, to get back in virtual contact, he presents a digital newspaper. The contents of "Issue 01" are a recount of the new universe of Daniel Lee, starting from the presence of the American rapper Missy Elliott, in a video shot by Derek Blanks of the iconic song "Hot Boyz". A series of shots, sketches, and videos involving Barbara Hulanicki, fashion designer and founder of the iconic Biba. The street style images of Mariacarla Boscono wearing the Bottega Veneta collection shot by Jonathan Frantini. The iconic mule mule shoe of the brand revisited in three fun versions by Tyler Mitchell and the illustrations and photographic shots that include the Étoile del Teatro alla Scala, Roberto Bolle made by the contemporary artist and Swiss photographer Walter Pfeiffer.

The Covers of Bottega Venetta "Issue 01"