Gucci to Present its Cruise 2025 Show in Florence
Titled Gucci Firenze , the show will pay homage to the city where the House was founded in 1921.
Gucci, under the direction of Sabato De Sarno , will unveil its Cruise 2026 collection in Florence, Italy on May 15, 2025, at a location to be revealed at a later date.
Echoing Guccio Gucci’s inspiring journey, which began in London as a lift boy at the Savoy Hotel, where he was inspired to open his leather goods boutique upon his return to Florence in 1921, Sabato De Sarno now brings his creative vision back to the city Gucci calls home, having presented his first Cruise show earlier this year in the British capital. At the heart of the House’s rich history, the show will pay tribute to Gucci’s intimate and timeless relationship with the city of Florence, a symbol of Italian craftsmanship and visionary creativity, while reaffirming Sabato De Sarno ’s contemporary vision, deeply rooted in Gucci ’s heritage and enduring influence.
