Meet Florian Boggia - a new talented fashion photographer

We discovered this young talent in Paris during Fashion week and were impressed by his style and creativity. From beginning in the fashion world as a model in 2017, he already captivated attention from big names in the industry. He then became a photographer reproducing his vision of the fashion world in his artworks.

Tell us about yourself. What is your background?

My background is very diverse. I grew up in the south of France, in a small town called Montauban. My whole childhood was about tennis. After high school, I moved to an American university in Michigan, where I played for a tennis team while studying for my bachelor's degree there for four years. I was 18 at the time. After returning to France, I broke my wrist while playing a final at a tournament, which made my choice to start an MBA degree in Luxury Brands Management and Wine for the next two years in Bordeaux. During my internship in NYC as a brand ambassador for a startup in the wine industry, I got scouted by a model agent who wanted to sign me for modeling. I waited to graduate with my MBA to give it a try afterward. For two years, I moved back and forth between Milan and Paris for modeling, and at that time, I had my first small camera with me, and I was shooting every time I could with my model friends. It became more than a passion. It was a strong wish to grow in this area and show my vision behind the lens. Since then, my passion became my profession, and I have worked with Balmain, Coco Rocha, Elle Russia Magazine, and many more.

Can you describe your style as a photographer?

I would say my style is inspired by showing women's natural beauty, the importance and power they have in society. I like to explore diversity - from natural to graphic/artsy shots and portraits, that are very important to me. It is the most honest and truthful shot that you can find, even though not all people are brave enough to disclose that personal side. It is incredibly easy to take selfies with your phone in a flattering way, but most likely won't represent you in reality.

You're also making videos, can you tell us more about it?

Yes, I'm very inspired by the cinema. I am writing a short story with a video that will rely on the photographs I have taken. I like that you can go through a continuous sequence of images to tell a story about your vision on a specific subject. It will be produced in the upcoming years.

You made an auto-portrait series during the quarantine. How did you manage to do it?

Yes, during quarantine, I stayed at my parents' home in the south of France, and I was thriving to create new things, test new lights, etc. Since no model was allowed to travel, I did one shoot myself on a tripod where I controlled the camera with a remote, which wastes time, setting up everything perfectly before and getting the right shot. I did the second shoot, which was more technical and where I needed my brother's help, who is on most of my shoots as my assistant. We were pleased about how we managed to get the final results eventually.

What are your criteria for a beautiful shot?

When I look at a photo, I want to see a moment captured in time, an expression, an emotion, something that you can't do twice. The unexpected is beautiful.

Where does your inspiration come from?

My mother taught me a lot while growing up, and I believe my inspiration comes from her. I like to show women as strong and beautiful as they are in real life. If we talk about famous photographers, then Peter Lindbergh is my biggest inspiration, the way he was able to show women as they are. I also admire the work of Paolo Roversi and Helmut Newton.

Do you think your background as a former athlete has an impact on your work?

I believe it does. In sport, you get results on your work and training before a competition, so to me in photography. It is alike. I work a lot in my free time, try new lights, compositions, editing, etc. to show how versatile I can be. It is essential for me. In tennis, if you want to be the best, you need to be good with your serve, your backhand, righthand, etc., and not only have the most strong serve. So I apply the same rules in photography - being versatile depending on what I want to emphasize.

What are your next projects with this current covid situation in the world?

Well, it's been challenging since we had this quarantine in France. Everything has been super slow. Finally, I am based in Paris since September and working on some digital and writing projects, a short film that I want to produce.

Website: www.boggiart.com

Instagram: @Boggiart @Flobogg

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