Marty Jacobs has 5 incredibly useful tips for every business out there regarding creating a strong social media presence and brand awareness, so let’s check them up:
1. Strong content and visuals
It’s obvious that business owners need to grab their customer’s attention, and the most effective way for it is through social media content. Many analytics show that the potential customer needs 5 seconds to interact with social media posts, so it’s important to post content like flash videos, carousels, animations - to achieve the best end results and grab customers’ attention visually.
2. Engaging is crucial
Being social on social media is probably the most basic and powerful step for every business online. Engaging with potential customers means that the business cares for them, building trust and strong relationships. This is important for increasing the content visibility, causing more likes, comments, shares, and audience growth.
3. Don’t Sell - Help
Pushy selling can disturb the audience on social media and will make them feel boring. Businesses need to focus on posting helpful content for their audiences - content that will make their lives easier for free. Providing the potential customers with valuable information will make the brand looks trustworthy and build strong relationship with the audience. It’s always a good idea for businesses to slow down with the selling and don’t be too intrusive. Less is more, so remember that!
4. Represent the brand
Businesses need to feel free to represent themselves on social media and build a strong social media presence. This is crucial because most businesses act as robots on social media and do all the things on automation, with a scheme. Customers will always recognize such situations, so it’s highly recommended to be a human on social media. Thanks to that, the businesses will show their brand personality and keep their values.
5. Consistency is a key
Last but not least, the consistency. No matter how often businesses posts on social media, the building strongest social media presence will be most effective when they will do it consistently. Stick to the best posting schedule and make the audience engage when they are online.
All in all, Marty Jacobs wants to send a bit of advice that being social on social media and providing values consistently is the best strategy for building a strong social media presence. He will for sure continue to grow his media firm to help small businesses build their online presence - traveling the world and meeting new people.