Olympic Games 2024: The Barbie Doll Also Wets The Swimsuit

We know that girls who play team sports are more likely to believe in their intelligence, in the possibility of achieving the career of their dreams, to have a good opinion of themselves and thus to aspire to careers. leadership roles by cultivating self-esteem. This is why Mattel is releasing nine new dolls featuring great sports champions, which are being added to the Barbie Inspiring Women collection. We find the French boxer Estelle Mossely , the American tennis player Venus Williams , the Brazilian gymnast Rebecca Andrade , the Canadian footballer Christine Sinclair , the Australian footballer Mary Fowler , the Mexican gymnast Alexa Moreno , the queen of the Spanish paratriathlon Susana Rodriguez , the swimmer Italian Federica Pellegrini and Polish sprinter Ewa Swoboda . Barbie has always been the symbol of the social and cultural emancipation of independent and athletic women . A hell of a revolution in itself. Mattel has thus succeeded in questioning the place of women in sport by opposing diktats and advocating the taking of power behind a glorified silhouette. The birthday of the famous doll is accompanied by a program in partnership with Voice In Sport to support girls in their involvement in sport, and numerous initiatives such as the Barbie Dream Gap project, which is committed to making the field game accessible to all girls around the world. “Barbie is excited to continue the celebration of the brand's 65th anniversary by recognizing the impact that sport has on the development of young girls, on the self-confidence and ambition of the next generation ,” said Krista Berger, global head of dolls for Mattel . There are still many battles to be fought but Barbie is and will remain the testimony of female evolution. As director Greta Gerwig says in the eponymous film: “Nothing obliges us to follow a set trajectory if it is not ours.”