Made in France: What to Wear as the Olympic Games Approach?
Discover three inventive French brands that have focused on something other than the baguette and the beret to scream Cocorico.
Tricolor basics
Knitted pieces labeled France terre textile. White, blue, red but also black and yellow! Tops, skirts, dresses, pants and shorts in classic cuts and materials with always the little detail that hits the mark and makes them timeless. Traceability, controlled production, the brand worn by Christine Phung has it all.
Less is more
We know that to be in line with our Slow Fashion desires we need to multiply ideas and initiatives. Small quantities per collection, a pre-order system, Made In France, recyclable packaging, part of the dividends which will benefit an organization which contributes to human development... Dimensionhidden has not skimped to follow through on its ideas. The result is simple, readable fashion with wit.
The denim workshop
Imagine that Atelier Tuffery has written its “common sense manifesto”. So what is common sense, according to the brand? Mastering the entire manufacturing chain right through to the customer, responsibility, sustainability, high standards... But you still have to keep going, and for that the Tuffery workshop is a step ahead since it has been 125 years and 4 generations since he practices the delicate art of denim. Reasonable and reasoned manufacturing, favoring a circular and local economy, a demanding choice of natural materials and 100% natural indigos. Yes, it’s an art, common sense.
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