BUBBLEGRAM: Louis Vuitton's latest bag for the TikTok generation

Louis Vuitton is dedicated to Gen Z with its latest bag collection.
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The BUBBLEGRAM is available in four models that make the choice difficult: OVER THE MOON, PAPILLON, ALMA, and WALLET ON STRAP.

And to make it even more difficult, all models are available in many different colour variations. From Iced Blue to Dragon Fruit. Sounds and looks like a summer cocktail at the pool bar. 

It is clear that the craftsmen at the Maison are challenged by this, because the embroidery on the ALMA BB bag, for example, requires over 15,000 stitches. Each model is made by hand to ensure the highest precision when setting the seams.

Translated with www.DeepL.com/Translator (free version)

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